Violator

Violator

Positioning, naming and a bold visual identity for a streetwear brand.

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Awards

Best brand strategy

Industry

Streetwear

Services

Brand strategy

Country

United States

About the project

Violator is a new streetwear label that needed a name, a voice and an identity with real attitude.

We led the brand from positioning workshops to launch, creating a name, a bold visual identity and a tone of voice that speaks directly to its community.

Work done

Brand positioning

Naming

Visual identity

Tone of voice

Launch campaign

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